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Are You Earning Your Worth?

Your time is your most valuable asset. You must be compensated for your time. Kudos and congrats are very nice, but money is what is generally required to progress and survive in the western world. It would be nice if we could all just be nice and help one another out. That would be, to say the least, ideal.

This is another personal story related to my J.O.B. (Just Over Broke). My story, “Giving 100%”, has been very popular. I hope this one is valuable to my readers, also.

I work very hard at my job and do things the right way. It takes more time and can be a pain in the neck, but it is what I do. I measure twice and cut once.

The past several months I have trained at least a half dozen other people in my position. I am unable to cover every shift 7 days a week from 8am – 12am. Some have quit and many are not up for the challenge and lack the discipline to do the job correctly. Through training these individuals, I kept catching mentions of how much each trainee was being paid. What I heard was they were making $1 more an hour than what I was making. I thought the first couple times it was just boasting; you know, I thought they were jerking my chain trying to get a reaction. Eventually, I heard enough. I had enough this past Sunday the 5th of March.

I got the assistant manager off to the side to have a discussion about my wage. I said, “I hear the other people in my position are making a dollar more than me per hour.” He said, “Where did you hear that?” That was a very bad response to me. This indicated he was possibly doing this intentionally. I replied, “I hear it from every person I train.” He said, “OK, I will email the Director of Operations tomorrow to see if we can get you bumped up a dollar an hour.” The hourly wage was not the only thing I was being cheated out of. I was suppose to get 30 cents more per hour for training and the trainer (me) and the trainee were to get free meals throughout the training. I was not receiving those compensations either.

I called the director myself yesterday. I told him everything. He asked why I had not told the manager and worked it out with the manager and assistant manager. I did not trust the assistant manager anymore, but I did not say this. I did say, “I did not mention it to the manager because I feel I have a bad rapport with him. I told him, when I started my new position, that nobody else was doing the job correctly. I was the only one doing what was suppose to be done. He reacted unfavorably. He said, “You mean to tell me that everyone has been lying to me all this time?” I made a grimace as to say I did not say that, but that would be a logical conclusion. Then he said, “I will ask everybody tomorrow morning, and we will see!” He never asked anybody. He did not talk to me for 2 weeks. So, we did not have a good rapport as far as I was concerned.

Well, about 10 minutes after telling the director about this, I received a phone call from the manager. He said, “He would like to setup a meeting to work this all out. It will be all good, I promise!” So, I have a meeting Friday morning.

So, what I want to point out is that one should never let things go as long as I have. As soon as you believe there is an issue, you should confront it in your personal life and your business life. You should advocate for yourself whenever possible. Do not let someone else plead, inquire or represent you in correcting issues or in any kind of negotiations. You should be representing yourself at least initially. Later, if the process begins to become overwhelming, stalls or you become flustered, ask for help and/or input from others. It is, also, a good idea to gather a group of people that will be in your corner to support you. By representing yourself, it demonstrates your capabilities, increases your self-value and empowers you. This is a great confidence builder.

It is very nice to be able to take more control of your life in this way. By the way, I am not only demanding what I should have been receiving, I am asking for an increase in my wages. Stand up for yourself and demand you be compensated for your time and effort. This is your self-worth and by you recognizing this and taking action it impresses others. 🙂

Woo-Hoo!! I am very pleased to announce, this past Friday, March 10, 2017, I got a raise. My raise is $1.40. I basically got a 40 cent raise plus the dollar I should have been making since October. I will receive back pay to October when I should have been given the dollar extra per hour. I will, also, be getting compensated for all the training I did. I was not paid properly for that.

To Your Great Fortune!
David McCann


Blending Marketing and Your CRM

Customer Relationship Marketing has long been used by many businesses. After all, it has significant value in the management of customers and the associated data. But the world is changing and so is the way we do business. Today’s customer is actually 57 percent into the buying cycle before they even talk to anyone from the company. Now more than ever before, when a customer reaches out, a marketer must be there through all the steps.

When the right CRM software is used it will allow your marketers to plan and execute campaigns across a number of channels from beginning to end, and then it will allow you to measure the effectiveness of those campaigns. CRM can allow you to build your sales pipeline across numerous channels and to demonstrate in real time the impact of your marketing investment.

With the ability to streamline, plan and execute you can create an integrated plan to fit your budget and then track and analyze across all of your channels. You’ll be able to reach your prospects through digital methods, email, social networking and more traditional means. You can collaborate processes and manage them across all your marketing team from one platform. Marketing has never been easier.

Because you can now easily design the journey of your customer or prospect, the recipient is receiving highly targeted content whether it’s a newsletter or a special offer. You can now easily create different channels to target different markets. In addition, you can make your emails interactive so that you can record valuable information based on the actions of the recipient. This additional information helps you to even fine tune your target markets even further.

You can seamlessly build your sales pipeline and follow your prospects through that pipeline. You can boost the interest of prospects through multi-stage marketing campaigns that deliver personalized content. With CRM, you can combine your marketing and sales funnels.

CRM allows you to keep the sales team in the loop. You can easily provide your sales team with access to the marketing calendar so they know exactly what campaigns are running and what to expect coming down the pipe.

One of the most powerful tools you have available is marketing analytics. You can now easily measure ROI and get a real-time view of your effectiveness. These clear views of your marketing campaigns mean you can quickly change or fine-tune any campaign based on its performance. Try Google analytics AND Google Docs.

Marketing is essential to the success of your business and CRM should play an important role in today’s marketing strategies. Don’t get left out in the cold.

To Your Great Fortune!
David McCann

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