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Blending Marketing and Your CRM

Customer Relationship Marketing has long been used by many businesses. After all, it has significant value in the management of customers and the associated data. But the world is changing and so is the way we do business. Today’s customer is actually 57 percent into the buying cycle before they even talk to anyone from the company. Now more than ever before, when a customer reaches out, a marketer must be there through all the steps.

When the right CRM software is used it will allow your marketers to plan and execute campaigns across a number of channels from beginning to end, and then it will allow you to measure the effectiveness of those campaigns. CRM can allow you to build your sales pipeline across numerous channels and to demonstrate in real time the impact of your marketing investment.

With the ability to streamline, plan and execute you can create an integrated plan to fit your budget and then track and analyze across all of your channels. You’ll be able to reach your prospects through digital methods, email, social networking and more traditional means. You can collaborate processes and manage them across all your marketing team from one platform. Marketing has never been easier.

Because you can now easily design the journey of your customer or prospect, the recipient is receiving highly targeted content whether it’s a newsletter or a special offer. You can now easily create different channels to target different markets. In addition, you can make your emails interactive so that you can record valuable information based on the actions of the recipient. This additional information helps you to even fine tune your target markets even further.

You can seamlessly build your sales pipeline and follow your prospects through that pipeline. You can boost the interest of prospects through multi-stage marketing campaigns that deliver personalized content. With CRM, you can combine your marketing and sales funnels.

CRM allows you to keep the sales team in the loop. You can easily provide your sales team with access to the marketing calendar so they know exactly what campaigns are running and what to expect coming down the pipe.

One of the most powerful tools you have available is marketing analytics. You can now easily measure ROI and get a real-time view of your effectiveness. These clear views of your marketing campaigns mean you can quickly change or fine-tune any campaign based on its performance. Try Google analytics AND Google Docs.

Marketing is essential to the success of your business and CRM should play an important role in today’s marketing strategies. Don’t get left out in the cold.

To Your Great Fortune!
David McCann




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