Home Business Ideas and Opportunities

Archive | February, 2017

Blending Marketing and Your CRM

Customer Relationship Marketing has long been used by many businesses. After all, it has significant value in the management of customers and the associated data. But the world is changing and so is the way we do business. Today’s customer is actually 57 percent into the buying cycle before they even talk to anyone from the company. Now more than ever before, when a customer reaches out, a marketer must be there through all the steps.

When the right CRM software is used it will allow your marketers to plan and execute campaigns across a number of channels from beginning to end, and then it will allow you to measure the effectiveness of those campaigns. CRM can allow you to build your sales pipeline across numerous channels and to demonstrate in real time the impact of your marketing investment.

With the ability to streamline, plan and execute you can create an integrated plan to fit your budget and then track and analyze across all of your channels. You’ll be able to reach your prospects through digital methods, email, social networking and more traditional means. You can collaborate processes and manage them across all your marketing team from one platform. Marketing has never been easier.

Because you can now easily design the journey of your customer or prospect, the recipient is receiving highly targeted content whether it’s a newsletter or a special offer. You can now easily create different channels to target different markets. In addition, you can make your emails interactive so that you can record valuable information based on the actions of the recipient. This additional information helps you to even fine tune your target markets even further.

You can seamlessly build your sales pipeline and follow your prospects through that pipeline. You can boost the interest of prospects through multi-stage marketing campaigns that deliver personalized content. With CRM, you can combine your marketing and sales funnels.

CRM allows you to keep the sales team in the loop. You can easily provide your sales team with access to the marketing calendar so they know exactly what campaigns are running and what to expect coming down the pipe.

One of the most powerful tools you have available is marketing analytics. You can now easily measure ROI and get a real-time view of your effectiveness. These clear views of your marketing campaigns mean you can quickly change or fine-tune any campaign based on its performance. Try Google analytics AND Google Docs.

Marketing is essential to the success of your business and CRM should play an important role in today’s marketing strategies. Don’t get left out in the cold.

To Your Great Fortune!
David McCann




4

Tips to Increase Your CRM Success

CRM or Customer Relationship Marketing can play an important role in your marketing strategies, especially in a world that is hyperactive around social networking. Your relationships are your bridges to success, particularly your relationships with your customers. Let’s look at 5 things you can do to increase your CRM success.

Build bridges to new relationships.

#1 Ensure Your Social Media Messages Are in Alignment With Your Brand Image:
Even with social media, visitors want to feel like it’s a real live person they are talking with. You want to ensure the tone of your messages on your social media sites are in alignment with your company. For example, a laid back coffee house that caters to university students can have a casual, relaxed tone on their social media page, but a big corporation dealing with money investment must be professional, courteous and informative. In other words, know what your brand image is and who your audience is.

#2 A Timely Responses to Customers is Necessary:
How fast you respond to a customer is as important as your response. The faster the better. We live in a world of ‘instant’ and so when a customer asks a question they want an answer immediately. They should not have to wait hours for their answer. This is especially true if they have a complaint. You will have to work at staying on top of it, but the reward is customer trust and loyalty.

#3 Take Advantage of the Group Feature:
Thankfully, the three most important social networks (LinkedIn, Facebook and Twitter) make this simple. You can easily create groups such as Prospects, Current Customers, Positive Feedback, etc. You can then create social campaigns for each group of visitors. This is a very helpful tool.

#4 Be as Human as Possible – Put a Name & a Face to It:
People on social media want to interact with ‘real people’ not with nameless corporate entities. When you are building relationships on your social networking make sure that you are using your name and it’s a good idea to have a picture of yourself attached to your ID.

#5 Use Your CRM System to Track More on Your Customer:
Integrating your social networking with your CRM system allows you to record far more information on your customer. Don’t let an opportunity pass you by. This is a great way to build your customer profile, which in turn will help you to be able to create marketing campaigns that are even more targeted.

Social networks are an important part of today’s marketing strategies; make sure you get the most out of your social CRM.

To Your Great Fortune!
David McCann
https://www.facebook.com/HIGHERLEVELMARKETING67/

P.S. Each word is a building block or a roadblock to a bridge.

Create bridges dont burn bridges.


5
Home Business Ideas and Opportunities

Powered by Plug-In Profit Site

Plug-In Profit Site